Poinsettia
The Holiday Plant
Making up 80% of all potted plant sales during the winter holiday season, poinsettias are
the big flowering hit for Christmas! According to the U.S. Department of Agriculture
National Agriculture Statistics Service, in 2014 there were over 33 million poinsettias sold
in the U.S. alone, which makes it still the #1 selling potted flowering plant in the country.
This makes it extremely important for retailers to have a visibly distinct poinsettia that sets
them apart in an ever-growing and changing poinsettia market.
At Lucas, we keep our eye on this ever-changing market by growing close to 200 different
varieties in our young plant program combined with regular trials of all new introductions
from the leading poinsettia breeders. This helps us to choose the varieties that will give our
customers the most spectacular colors and best growth habits.
Selected for their uniqueness, vibrancy and consistency, our poinsettias will give you the
edge on the competition. Careful attention is paid to light levels, calcium levels, spacing
and growth regulation to ensure proper flowering time, strong branches, full, well-balanced
plants and strong root systems.
Novelties are a great way to differentiate you
from the competition and add profit to your
winter sales. Ruby Frost, from Syngenta
Flowers, is a unique, eye-catching novelty
that is great for the early season market.
Red Glitter has become our #3 seller,
behind traditional red and white, thanks to
its brick red bracts with bold white flecks
and markings. Winter Rose Red with its
unique, incurred leaves and bracts, gives off
a sophisticated look that makes it popular
as centerpieces for celebrations. Be sure to
order the novelties early as they tend to sell
out very fast.
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