Paul Ford
Founder
Traffk
Paul Ford offers well over a decade of experience in the healthcare insurance and benefits industry, and currently serves as the
Co-Founder of Traffk, the modern insurance underwriting and risk management platform. Prior to launching Traffk, Paul was
Managing Principal of Qloud Health, a healthcare technology advisory firm advising early stage healthcare technology compa-
nies that are at the forefront of innovation, helping to build solutions to curb healthcare spending and more effectively manage
and analyze massive volumes of patient data. These include Nerdwallet, Carrum Health, HealthExpense, SimpleFi, Hubbub
Health, Connecture, HSBlox.
Paul presently leads Traffk helping insurance companies manage data more effectively to understand risk more accurately in core
business functions such as underwriting, risk analysis, product development, and marketing. Traffk is helping these organizations
find operational efficiencies and competitive advantages through predictive analytics, modern cloud-enabled business workflows,
and machine learning. Paul is a graduate of California State University – East Bay where he studied Economics. Paul also held
corporate positions at Aetna, Mercer, and Safeway/Safeway Health that included underwriting, consulting, product development,
and executive leadership roles.
RETURN TO SPEAKER LIST