P UR P OS E
SDG Related Faculty Research PRME Time Thursdays Snapchat Campaign
Faculty continue to publish a body of research that links to
the SDGs. Over the last five years, 36% of faculty research
publications has been related to at least one SDG and every
SDG is covered. The goals addressed most frequently include
Goal 8 (decent work and economic growth), Goal 9 (Industry,
Innovation and Infrastructure), Goal 10 (Reduced Inequalities)
and Goal 16 (Peace, Justice and Strong Institutions). In fall 2017, the College launched an innovative
Snapchat campaign called PRME Time Thursdays
that brought the SDGs directly to students on their mobile
devices. The campaign introduced one or two SDGs each
Thursday. The Snapchat “story” contained a brief description of
the goal(s), challenges and targets which were contextualized
at local, national and international levels. A business making
considerable progress to relevant SDGs was highlighted,
followed by a call to action.
Over the last 5 years
36%
of faculty research publications have
been related to at least one SDG
Goals addressed by faculty most frequently include:
22
In spring 2018, the campaign focused on jobs and internships
in industries or organizations strongly related to the SDGs. A
different company was presented each week and the “Snapchat
story” linked to open positions where students could find job
descriptions and application instructions.
Between fall 2017 and spring
2018, the PRME Time Thursday
campaign was viewed more
than 3,500 times with 88% of
viewers completing stories.