2018 NPW Outcomes Report NPW2018_OutcomesReport_Joomag | Page 14

Carol #DearFutureMe on SAMHSA’s YouTube Channel Videos The 2018 promotional video, “Dear Future Me,” featured characters sharing words of wisdom with their future selves: prevention works, and their older, healthy self is proof that the investment made in their younger years paid off. Each character represented a different prevention topic across the many demographics addressed as part of NPW. The video has been viewed nearly 6,000 times on SAMHSA’s YouTube channel. To amplify the use and applicability of the promo video this year, five social media-optimized videos were developed from the full-length promo video, with each video representing one character’s complete story. These shorter videos aligned with each of the daily NPW themes and gave prevention organizations a way to customize the NPW message to fit their community’s needs. Combined, these shorter clips were viewed on SAMHSA’s YouTube channel more than 4,000 times. 14 2018 OUTCOMES REPORT Casey Glen Sara Ryan CAROL Promotion of Mental Health and Wellness and Prevention of Suicide CASEY Prevention of Underage Drinking an Alcohol Misuse GLEN Prevention of Prescription & Opioid Drug Misuse SARA Prevention of Illicit Drug Use & Youth Marijuana Use RYAN Prevention of Youth Tobacco Use