This year, listserv membership increased by 38 percent from 2017, allowing this
important and direct communications tool to reach more than 1,200 targeted
and strategic prevention-focused individuals and organizations.
Click-through rates are an important indicator for how engaged your audience
is with your content. During 2018, SAMHSA achieved click-throughs of 33
percent—more than double the industry average—proving the value of this
medium. While past rates also have been above average, NPW 2018 exceeded
2017’s rate of 25 percent, showing a steady increase in the years since this tool
was established.
During NPW, daily Prevention Works messages are sent with resources
corresponding to that day’s theme. This year, click-through rates for the
messages during NPW had an even higher average rate of 42 percent, a 68
percent increase over last year’s click-through rates.
Prevention Works
Listserv
NPW’s Prevention Works email distribution
list connects prevention organizations
with the NPW website and other health
resources through meaningful updates
delivered right to people’s inboxes. It also
spotlights NPW partners and features news
from “on the ground” by showcasing actual
NPW events taking place throughout year
and across the country.
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2018 OUTCOMES REPORT
2018 PREVENTION WORKS LISTSERV TOTALS
32 NUMBER OF MAILINGS
1,213 TOTAL SUBSCRIBERS
2,353 TOTAL UNIQUE CLICK-THROUGHS (ALL MAILINGS)
7,019 TOTAL UNIQUE OPENS (ALL MAILINGS)
33% AVERAGE CLICK-THROUGH RATE (ALL MAILINGS)