In 2018, people were paying attention to #NPW2018; the hashtag experienced more than 30.2 million potential
social media impressions during the week itself.* #NPW2018 Twitter metrics from May 13–May 19 include:
MENTIONS
600
TOTAL TWEETS
3,744
IMPRESSIONS
30.2 MILLION
* It should be noted that National Police Week—which also uses #NPW2018—was the same week.
During NPW, Prevention Week was mentioned more than 2,100 times.
These mentions include references to National Prevention Week,
Prevention Week, #NPW2018, and #DearFutureMe.
TOP SOCIAL MEDIA ACCOUNTS
MENTIONING NPW
1. @samhsagov
2. @fdatobacco
3. @nidanews
4. @cdcgov
Social Media
In 2018, people were paying attention to
#NPW2018; the hashtag experienced more
than 30.2 million potential social media
impressions during the week itself.*
5. @ctdmhas
6. @afspnational
7. @USAgov
8. @nimhgov
9. @teenhealthgov
10. @nysoasas
SAMHSA’s top NPW tweet earned
228 RETWEETS–an increase of
185 percent over the previous top
NPW tw eet (80 retweets in 2016).
2018 OUTCOMES REPORT
11