2017 Year in Review - Trauma and Burn Centers EMER_180101_2018-07_Trauma Burn 2017 Annual Report | Page 24

OUTREACH AND EDUCATION Injury Prevention In 2017, our Injury Prevention Program continued making great strides in preventing injuries through the cooperative efforts of government agencies, voluntary and professional organizations, the faith community and numerous other community partners. By leveraging our resources to join the best knowledge and practices with strong partnerships, we are preventing burn injuries, improving quality of life for our state’s children and families, and saving our state millions of dollars each year. We accomplish this work by raising public awareness, building community capacity for injury prevention efforts, making changes to the physical environment, and advocating for public policy and organizational practices that prevent injuries. These internal and external collaborations seek a common goal: keeping Colorado kids safe. Safety Store Our Safety Stores at the Anschutz Medical Campus and the South Campus in Highlands Ranch completed another successful year of providing families safety products and individualized prevention education. We sold more than $35,000 worth of safety products at discounted prices and conducted car seat checks for parents. We invest 100 percent of the proceeds in our injury prevention education and outreach initiatives. Child passenger safety In 2017, our continued collaboration with community- based organizations and partnerships with local and state government led to 841 child restraint inspections and 565 car seat distributions to low-income families qualifying for federal entitlement programs and residing in targeted neighborhoods. Additionally, we created an illustrated pocket guide for the Colorado Department of Transportation to allow child passenger safety technicians to better communicate with parents and caregivers whose first language is Spanish; 2,000 of these “Communicards” were printed and laminated for statewide distribution. 22 Our program secured $57,270 in funding for Street-Smart, Inc., a neighborhood nonprofit organization in northeast Denver that serves low-income African-American and Hispanic families through a local public health center, and $2,500 to expand our education and distribution partnership with the Women, Infants, and Children (W.I.C.) Program at Tri-County Health. This unique partnership represents a private, nonprofit hospital dedicating staff resources to serve the safe transportation needs of families enrolled in a federally-funded safety net program. Safe Kids Colorado Safe Kids Colorado produced a “How-to Guide” of our injury data mapping initiative for Safe Kids coalitions across the country. This guide walks coalitions through the processes of developing targeted interventions in their communities by leveraging local injury data and mapping techniques. We also partnered with Colfax Community Network to promote infant safe sleep among high-risk residents of motels along the Colfax Avenue corridor in Aurora. The result will be the establishment of a “Cribs for Kids” program that will provide a safe sleep environment for families whose infants are at increased risk for SIDS and SUID-related deaths. Safe Kids Colorado Springs Safe Kids Colorado Springs is led by Laura Kent, EMT-P. This coalition and its community partners invested more than 725 volunteer hours in prevention-focused activities in 2017. These efforts directly reached 2,281 parents and 5,836 children with injury prevention education. Education and outreach programs focused on child passenger safety, pedestrian safety, bike safety, home safety, and prevention of brain and spinal cord injuries. Additionally, we reached more than 13,000 participants with injury prevention messages at community events throughout El Paso County, including the annual Kids Safety Fair at Briargate Mall. Safe Kids Denver Metro This coalition and community partners invested more than 1,600 volunteer hours in prevention-focused activities in 2017. Denver Metro Teen Drivers expanded the collaborative aimed at reducing teen motor vehicle crash injuries, delivering 19 “What Do You Consider Lethal” presentations and reaching more than 2,800 teens. We also conducted four “Teens Take the Wheel” events, reaching more than 400 parents and teens; interacted with more than 4,300 teens in our “Ditch the Distractions” photo booth; and produced “Taylor’s Story,” a five-minute video featuring the story of a Parker teen who lost her life in a crash. The program was supported by a $58,545 grant from the Colorado Department of Transportation. Our Ride & Walk This Way committee supported 16 schools in Bike to School Day efforts in May and 118 schools for Walk to School Day in October. Our Live & Play committee has integrated medication safety and furniture tip-over messaging into the curriculum of local baby safety classes, partnered with local fire departments and the American Red Cross to distribute safety information door-to-door in targeted high-risk zip codes, and is working to bring over-the- counter medication safety information to middle school students. Public policy Safe Kids Colorado worked with Children’s Colorado’s Government Affairs team to oppose House Bill 16-1231, which would have enacted a state-imposed, blanket ban on red light cameras for all municipalities, denying them the right to decide for themselves based on their own traffic safety needs. Safety Store at Anchutz Medical Campus. 25 23