2017 Year in Review - Trauma and Burn Centers EMER_180101_2018-07_Trauma Burn 2017 Annual Report | Page 24
OUTREACH AND EDUCATION
Injury Prevention
In 2017, our Injury Prevention Program continued
making great strides in preventing injuries through the
cooperative efforts of government agencies, voluntary
and professional organizations, the faith community and
numerous other community partners. By leveraging our
resources to join the best knowledge and practices with
strong partnerships, we are preventing burn injuries,
improving quality of life for our state’s children and
families, and saving our state millions of dollars each year.
We accomplish this work by raising public awareness,
building community capacity for injury prevention
efforts, making changes to the physical environment, and
advocating for public policy and organizational practices
that prevent injuries. These internal and external
collaborations seek a common goal: keeping Colorado
kids safe.
Safety Store
Our Safety Stores at the Anschutz Medical Campus and
the South Campus in Highlands Ranch completed another
successful year of providing families safety products and
individualized prevention education.
We sold more than $35,000 worth of safety products
at discounted prices and conducted car seat checks for
parents. We invest 100 percent of the proceeds in our injury
prevention education and outreach initiatives.
Child passenger safety
In 2017, our continued collaboration with community-
based organizations and partnerships with local and
state government led to 841 child restraint inspections
and 565 car seat distributions to low-income families
qualifying for federal entitlement programs and residing
in targeted neighborhoods. Additionally, we created an
illustrated pocket guide for the Colorado Department
of Transportation to allow child passenger safety
technicians to better communicate with parents and
caregivers whose first language is Spanish; 2,000 of
these “Communicards” were printed and laminated for
statewide distribution.
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Our program secured $57,270 in funding for Street-Smart,
Inc., a neighborhood nonprofit organization in northeast
Denver that serves low-income African-American and
Hispanic families through a local public health center,
and $2,500 to expand our education and distribution
partnership with the Women, Infants, and Children
(W.I.C.) Program at Tri-County Health. This unique
partnership represents a private, nonprofit hospital
dedicating staff resources to serve the safe transportation
needs of families enrolled in a federally-funded safety
net program.
Safe Kids Colorado
Safe Kids Colorado produced a “How-to Guide” of our
injury data mapping initiative for Safe Kids coalitions
across the country. This guide walks coalitions through
the processes of developing targeted interventions in
their communities by leveraging local injury data and
mapping techniques.
We also partnered with Colfax Community Network to
promote infant safe sleep among high-risk residents
of motels along the Colfax Avenue corridor in Aurora.
The result will be the establishment of a “Cribs for Kids”
program that will provide a safe sleep environment for
families whose infants are at increased risk for SIDS and
SUID-related deaths.
Safe Kids Colorado Springs
Safe Kids Colorado Springs is led by Laura Kent, EMT-P.
This coalition and its community partners invested more
than 725 volunteer hours in prevention-focused activities
in 2017. These efforts directly reached 2,281 parents
and 5,836 children with injury prevention education.
Education and outreach programs focused on child
passenger safety, pedestrian safety, bike safety, home
safety, and prevention of brain and spinal cord injuries.
Additionally, we reached more than 13,000 participants
with injury prevention messages at community events
throughout El Paso County, including the annual Kids
Safety Fair at Briargate Mall.
Safe Kids Denver Metro
This coalition and community partners
invested more than 1,600 volunteer hours in
prevention-focused activities in 2017. Denver
Metro Teen Drivers expanded the collaborative
aimed at reducing teen motor vehicle crash
injuries, delivering 19 “What Do You Consider
Lethal” presentations and reaching more
than 2,800 teens. We also conducted four
“Teens Take the Wheel” events, reaching
more than 400 parents and teens; interacted
with more than 4,300 teens in our “Ditch the
Distractions” photo booth; and produced
“Taylor’s Story,” a five-minute video featuring
the story of a Parker teen who lost her life
in a crash. The program was supported by a
$58,545 grant from the Colorado Department
of Transportation.
Our Ride & Walk This Way committee
supported 16 schools in Bike to School Day
efforts in May and 118 schools for Walk
to School Day in October. Our Live & Play
committee has integrated medication safety
and furniture tip-over messaging into the
curriculum of local baby safety classes,
partnered with local fire departments and
the American Red Cross to distribute safety
information door-to-door in targeted high-risk
zip codes, and is working to bring over-the-
counter medication safety information to
middle school students.
Public policy
Safe Kids Colorado worked with Children’s
Colorado’s Government Affairs team to oppose
House Bill 16-1231, which would have enacted
a state-imposed, blanket ban on red light
cameras for all municipalities, denying them
the right to decide for themselves based on
their own traffic safety needs.
Safety Store at Anchutz
Medical Campus.
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