2017 STANSW Annual Report 2017 STANSW ANNUAL REPORT AND FINANCIAL REPORT | Page 18

Communications
Science Teachers ’ Association of New South Wales Inc .
Providing leadership and promoting excellence in science education
Visnja Aw
Ning , Facebook and Twitter
In 2017 we began to phase out the now dated Ning app , as we found that too many school email domains could not access the Ning site . We decided to adopt Yammer , a similar networking platform ( already used by many schools ) that seems to be more compatible with school emails . We use Yammer to share material and presentations from our events with conference delegates .
Interaction and engagement on our social media pages continues to grow steadily . There are 1.9k total page ‘ Likes ’ on STANSW Facebook . Olivia Belshaw , STANSW Councillor has competently managed the STANSW Facebook account , along with STANSW staff Visnja Aw and Shay Deen . The STANSW Twitter account now has just over 1,400 followers , an increase of over 500 followers in the last year . We encourage conference delegates to share their experiences on Twitter during STANSW events . We also promote corporate sponsors and partners on our social media pages . Often paid advertising by our regular supporters is complemented with free posts on social media .
STANSW Electronic HTML Quarterly Newsletter E-News
E-News is sent quarterly , one per term . E-News is largely used to advertise STANSW projects and the projects of our regular supporters . It allows us to communicate directly with teachers beyond our membership base . E-News is sent to individual members , and to all staff of school memberships . Non-members make up almost half of our subscribers , totalling approximately 2000 recipients . E-News includes paid advertising by corporate members and commercial vendors , but also complimentary advertisements , negotiated through in-kind arrangements . E-News continues to be the most popular option for advertisers , and is usually complemented with website advertising which links from the html email to the web landing page . E-News is sent out via MailChimp on a monthly subscription account .
STANSW Science Matters Quarterly Printed Newsletter
Science Matters continues to be sent to all Schools across NSW and is a free publication . It is an 8 page A4 full colour glossy brochure , with a 2 page calendar of science dates and STANSW events . Letter from the Editor or President appears on the front cover , and the internal pages are predominantly made up of advertising , with usually one abridged article taken from the SEN Members ’ Journal . The advertising includes all STANSW projects ( budget allowed ) and paid advertising from various sponsors , commercial vendors and supporters . For eg : Success One ( Pascal Press ), HSC Study Lab , CrookED Science , RACI , ANSTO , are regular advertisers .
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