Earned vs. Donated
Earned
• Develop products or
services
• Identify buyers
• Compete
• Excel at marketing and
sales
• Price covers overhead +
reinvestment money
Donated
• Find people w/ passion
• Show how to make a
difference (case)
• Educate, support, and
listen
• Form communities to bind
them to organization
• Encourage bequests
• Focus on potential heroes