2017 Not-for-Profit Annual Seminar Presentation FOR PRINT 0517 Pp handout ohio board ceos sustain | Page 39

Earned vs. Donated Earned • Develop products or services • Identify buyers • Compete • Excel at marketing and sales • Price covers overhead + reinvestment money Donated • Find people w/ passion • Show how to make a difference (case) • Educate, support, and listen • Form communities to bind them to organization • Encourage bequests • Focus on potential heroes