New logo and expanded Mission statement launches. Norwex USA opens. United Kingdom, Ireland, New Zealand and Germany open. Improving quality of life by radically reducing chemicals in our homes. 2014 2016 New China factory opens, and the first-of-its-kind microfibre made from up to 70% recycled Norwex Sweden materials is introduced. opens. 2011 2013 An expanded line of personal care items is introduced. The Norwex USA Headquarters and Distribution Centre celebrates its grand opening. 2015 The Norwex Movement launches to bring our global community of like-minded individuals together. 2017 The Norwex Foundation for a Brighter Future is established in support of charitable efforts across the globe. Norwex introduces the next generation of microfibre. Norwex Austria opens.