Norwex History Our Company Mission becomes: 2004 Bjorn Nicolaisen Founder 1994 Little Pink Cloth Norwex operations open as Eidsvoll Miljoprodukter, and the revolutionary “cleaning without chemicals” is born. Debbie Bolton & Gerd Doroshuk, Co-Founders Improving quality of life by radically reducing the use of chemicals in personal care and cleaning. Norwex Baltics opens. 2008 1999 “Cleaning without Chemicals” spreads to Canada and adopts the name Norwex Enviro Products. Norwex is short for “The Norwegian Experience.” 2009 2007 Norwex introduces a new microfibre with micro silver, and its success pushes us to the forefront of the industry. Norwex Australia opens. To better the quality of and growing demand for microfibre, Norwex opens its first production facility in China.