2017 Awareness Day Final Report 2017_ADayFinalReport | Page 11

● ● BALTIMORE SUN
http://www.baltimoresun.com/
sports/olympics/phelps/bs-sp-
phelps-schmitt-mental-health-0505-
20170504-story.html
● ● WBAL
http://www.wbaltv.com/article/
phelps-schmitt-open-up-about-
battles-with-depression/9609293
● ● WASHINGTON EXAMINER
http://www.washingtonexaminer.
com/olympians-michael-phelps-
and-allison-schmitt-receive-mental-
health-award/article/2622208
● ● U.S. NEWS & WORLD REPORT
http://health.usnews.com/wellness/
health-buzz/articles/2017-05-04/
olympic-swimmer-allison-schmitt-
speaks-out-about-depression
● ● REFINERY29
http://www.refinery29.
com/2017/05/153122/michael-
phelps-allison-schmitt-mental-
health-awareness-day
● ● TOWN HALL
https://townhall.com/tipsheet/
cortneyobrien/2017/05/05/
secretary-price-presents-michael-
phelps-allison-schmitt-with-very-
meaningful-awards-n2322587
Two examples of earned media coverage
TOP EARNED MEDIA HIGHLIGHTING AWARENESS DAY 2017 PANELISTS
● ● SOBER RECOVERY
http://www.soberrecovery.com/recovery/puerto-rican-native-brings-cultural-insight-
to-samhsa-mental-health-awareness-day/
● ● HEALIO.COM
http://www.healio.com/internal-medicine/adolescent-medicine/news/
online/%7B46c0e24c-c2cf-42de-a129-e3ed47eb101b%7D/qa-understanding-the-
link-between-diabetes-mental-health-disorders
● ● NJ SPOTLIGHT
http://www.njspotlight.com/stories/17/05/09/profile-an-advocate-for-children-at-
home-and-at-work/
● ● ARCTIC SOUNDER
http://www.thearcticsounder.com/article/1722kotzebue_woman_breaks_silence_
on_mental
PARTNER ENGAGEMENT
NBC4 Washington’s promotion of Awareness Day across digital media platforms earned
more than 1.5 million media impressions, meaning that individuals and communities
around the country and beyond had millions of opportunities to learn about the Awareness
Day 2017 theme, “Partnering for Help and Hope.”
A PSA featuring Michael Phelps and Allison Schmitt is available at
https://vimeo.com/220653630/1fdd1d27b7 for on-demand viewing.
2017 FINAL REPORT
11