2017-2018 exchange Sept Oct 2017 Newsletter FINAL | Page 13

From a records management perspective, it appears that big data can cause big problems. Simply put, for big data propo- nents, more is more while records managers are looking to have records and non-records systematically deleted and avoid over retention issues. A potentially significant issue is if data is extracted in such a manner that a record can be recreated. This is particularly prob- lematic if the record at issue is a policy/account record contain- ing personally identifiable information. For privacy reasons, pseudomization is used as a technique to minimize the risk of being able to identify an individual through the data that is used. The technique consists of replacing identi- fying fields with pseudonyms (e.g., John Smith= Q23O). The flaw with this approach is the exist- ence of the look-up table, which enables re- identification. Anonymization techniques can also be used to protect the iden- tify of individuals. Unlike pseudomization, identifying fields (e.g., date of birth, names) are irreversibly destroyed. 13