ROSS MILLAR ENTERTAINMENT GROUP
CONNECTING BRANDS TO COMMUNITY EVENTS
REPORT CARD
RAM RODEO TOUR CASE IH ULTIMATE RODEO TOUR RAM EQUESTRIAN
EVENT ENGAGEMENT
194,000 Attendees 600 + Competitors Over $ 310,000 Awarded 424 Volunteers = 11,000 Hours
FINANCIAL RESOURCES
( LOCAL )
$ 200,000 + Sponsorship $ 81,000 + In-Kind Contributions
MEDIA & PROMOTION
Twitter 570 + Followers Facebook 13,200 Followers Facebook 505,000 Reach Instagram 1,600 Followers Website 500,000 + Page Views 11,400,000 Media Impressions 93,000 Collaterals Printed
ECONOMIC IMPACT
( Ontario Tourism Report )
$ 14,200,000 Total Spend $ 12,700,000 GDP Impact $ 8,600,000 Labour Income 191 New Jobs $ 5,900,000 Total Taxes
RODEO DEMOGRAPHICS FROM ANNUAL SURVEYS
39 % Male 61 % Female 31 % Travelled less than 10Km 41 % Brought children with them 32 % Were attending their first rodeo
How did they hear about us ? 35 % Word of mouth 25 % Radio ads 18 % Online www . RossMillarGroup . com 7
2016 RODEO MARKETING
RAM RODEO TOUR CASE IH ULTIMATE RODEO TOUR