2016 LWE FINALIST | Page 15

Special Sponsored Section LWEWorld.com BUSINESS CONSULTING Cheryl McCants , Impact Consulting SABA PHOTOGRAPHY Business strategist, Cheryl McCants, president & CEO of New Jersey-based public relations, marketing and social media management firm Impact Consulting Enterprises, works with words. With a mission to ensure that small businesses’, public agencies’ and Fortune 500 companies’ messages reach their intended audiences, Impact specializes in communicating with women, millennials, African Americans, Latinos and Asians. The Impact team employs a uniquely creative methodology that connects clients with consumers and businesses in cost-effective and expense-reducing ways. “We are creative storytellers with a moral imperative to take care of each other,” says Cheryl, “and that ‘other’ includes our clients. If we can tell clients’ stories and generate value for them while also helping people feel good about where they are, and better about where they’re going, it’s a great win-win for us.” Cheryl’s passion for communication extends beyond the boardroom. In 2014 she created the Great Football Sunday™ – a campaign to bring awareness around the changing face of homelessness. “It’s important that we use our voices for good. And, what’s good for people is usually good for business.” CONTACT INFO: Cheryl McCants I Impact Consulting Enterprises 973.337.2028 I [email protected] I eimpactconsulting.com 172 South Clinton Street, East Orange, NJ 07018 SWIMMING POOL DESIGN SABA PHOTOGRAPHY Theodora Sergiou, Nicholas Pools, Inc. 2014 WINNER CONTACT INFO: Theodora has over 25 years of experience in the swimming pool industry; she has been leading the way for women in the pool and spa industry since the age of 16 when she first began learning how to guide, encourage and manage. Her entrepreneur skills began while working after school with her parents, Nicholas & Flora Christofi, who founded Nicholas Pools Inc. Upon their retirement in 2003, Theodora and her husband Sotiris purchased the family business and have strived to grow and improve it. Nicholas Pools Inc. has blossomed into one of Ocean and Monmouth counties largest backyard retailers, specializing in vinyl liner, in-ground swimming pools, pool restoration, maintenance and service. Theodora is an Adjunct Professor for The School of Business at Georgian Court University, she is on the Advisory Committee at Brookdale Community College for the Business and Marketing Department. She was recently appointed to the Saint Photios Foundation Board of Trustees, she supports and volunteers for countless charities and fundraisers including the Make-A-Wish Foundation to grant children wishes of owning a pool or spa. Theodora has been interviewed and featured in magazines and participates in various speaking engagements. Nicholas Pools has been awarded the 2015 NY Sky Line Award by Smart CEO magazine and the International Award of Excellence by the American Pool and Spa Association. Theodora Sergiou I Nicholas Pools, Inc. 732.505.0404 I [email protected] I nicholaspools.com 1820 Lakewood Road (Rt.9), Toms River NJ 08755 OCTOBER 2016 NEW JERSEY MONTHLY LWE 15