Setting/Delivery Mechanism
Community – Messages for the ad campaign will be also be made available via
the web and community education pieces (i.e. brochures, speaker powerpoints,
etc.) for use in community outreach events. Children’s Colorado will leverage
its own internal outreach efforts (parenting seminars, conferences, trainings,
event sponsorships, etc.) as well as those of other organizations that work in
public health and early care and education to disseminate shared messages
about the importance of the First 1,000 Days. If parents of young children hear
consistent messages about strategies for improving the health and wellbeing of
their children from different messengers and through different channels, those
messages become “stickier” and are more likely to be internalized
and embraced.
Provider – Campaign messaging and materials will be provided for family
navigators and / or community health workers affiliated with Children’s
Colorado as well as other related partners. We recognize that information given
by a health care provider is often well-received, and that messages need to
be heard a number of times to internalize, so we will use all available avenues
when developed.
Internal Resources
OO Initial
investment in shared message development
OO Marketing
and Communications
External Partners
Partners will be defined based on targeted communities for intervention.
Current partners include but are not limited to:
OO Kohl’s
Cares to support the 1,000 Ways to Care public awareness campaign,
applied for annually
OO 9News
40
– local NBC affiliate
OO Early
Childhood Colorado Partnership
OO Early
Childhood Leadership Commission