2016 Community Health Action Plan | Page 25

Goal 2: Improve access to healthy foods and physical activity for children and their families, particularly in underserved communities Anticipated Impact Increased access to healthy foods and physical activity increases the likelihood that children and families will engage in healthy behaviors, ultimately resulting in more positive health outcomes. Additionally, successful enhancements in funding for healthy lifestyle and obesity prevention services will improve access to these types of services and supports, particularly for underserved populations. Strategy 2.1 Engage in local, state and federal public policy advocacy efforts aimed at improving access to healthy lifestyle and obesity prevention services. Tactic: Advocate for adequate reimbursement from public and private health insurance payors to providers for healthy weight screening, counseling and referrals, as well as incorporation of preventative programming that has demonstrated health outcomes. Tactic: Explore potential financing mechanisms (ex – social impact bonds, mill levy, soda tax, etc.) to fund access to healthy food and physical activity for families such as physical education in schools, bike/pedestrian routes, food programs, recreation centers, and more. Tactic: Advocate for and serve as expert resource for state and federal policy initiatives surrounding child nutrition, physical activity, and healthy lifestyles. For instance, positively influencing child care regulations regarding sleep, nutrition, and physical activity; advocating for quality of and funding for federal child nutrition programs like WIC, school breakfast and lunch programs. Tactic: Identify other policy priorities as appropriate. Tactic: Train and mobilize families and providers to engage in and support policies and initiatives aimed at enhancing access to healthy lifestyle and obesity prevention services. Tactic: Utilize media, social media, and grassroots communications to build public will to support policies and initiatives aimed at enhancing funding for healthy lifestyle and obesity prevention services. Community Health Action Plan 25