DID YOU
KNOW your checkoff invests in muscle-profiling and research that can make each beef carcass worth more ?
“ Our beef checkoff is a catalyst for new product development . For almost 20 years , we ’ ve supported muscle-profiling research that looks at the beef carcass in new ways . With developments like the flat iron steak and petite tender roast , we ’ ve brought consumer-friendly options to the meat case , as well as to restaurants .”
While you and Chuck are managing your cattle businesses , your checkoff is developing new beef cuts to meet changing consumer demands .
Chuck Kiker
Cow-calf producer
Go to MyBeefCheckoff . com / ChucksStory
Funded by the Beef Checkoff .
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