apps and text messaging to
confirm receipt and set expecta-
tions—will let your customers
know you are present, and they
are not just a number in your
system.
5. Letting your people own
your process
The average tenure for employ-
ees in the US is less than 10
years. If you have information
management processes that are
cobbled together, you may be
on the verge of losing some
very valuable information. If that
employee leaves, they not only
take that knowledge capital with
them but it could take months to
sort out where the information is
and how to access it.
To prevent losing data when
employees leave, implement
systems with formal information
roadmaps that highlight collec-
tion and storage processes,
make sure your people are
cross-trained, and ensure they
aren’t tweaking it or creating
their own solutions to capture
and control your knowledge.
gence you use to manage criti-
cal assets.
By following the above advice,
you can generate more value
from your information while
eliminating risks that might oth-
erwise damage your business
and your brand.
For most companies, infor-
mation is among the most im-
portant assets. These resources
can help you improve your busi-
ness, create new opportunities,
and better engage current and
future customers—but only if
you treat it with the same dili-
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