2016-2017 Exchange Mar Apr 2017 FINAL | Page 13

Executives today spend a lot of time thinking about the big chal- lenges their businesses face, like global competition, complex reg- ulations and how they are going to expand into new markets. But there are many business con- cerns that they are often una- ware of—and it is putting their companies at risk. Most companies have a range of information management is- sues that, when ignored, can not only cause them to miss out on new business opportu- nities but could be putting them at legal, regulatory and criminal risk. Which ones are you ignoring? stored, identify key elements of the information and how they are going to access and integrate it once the process is complete. That requires a deep dive audit of all information sources, includ- ing customer, HR, finance, legal and operations data. Once you categorize all of the structured and unstructured data in storage, you can create an in- tegration roadmap to maximize its value, and address compli- ance risks pertaining to the infor- mation. In the most successful M&As, business owners build the information roadmap well before the deal is struck, so they can streamline the cost and time to complete the transition . 1. The M&A ticking time bomb During a merger and acquisition, it is standard to detail the physi- cal and IP assets that you are acquiring but you need to apply this same practice to information assets that are being acquired in physical and digital forms. 2. A line-item approach to change Too often when businesses want to make process changes to im- prove efficiency, they focus on the steps rather than the big pic- ture—rather than the customer experience. These changes may deliver incremental improvement but often at the expense of last- ing fundamental value. These assessment tasks often get ignored in the chaos of a merger or acquisition, and can add substantial financial and op- erational risk to the go forward entity. To generate the most val- ue from a M&A—and to avoid risk exposure—companies need to understand what information the organizations hold, where it’s Before making small changes, consider bringing stakeholders from across the organization to- gether to brainstorm broader so- lutions that will drive customer engagement, brand awareness 13