$
EVERY DOLLAR INVESTED RETURNS $11.20
Advertising
Creates all domestic
consumer advertising
–radio, print, outdoor
and digital – to reinforce
how beef is part of their
everyday life
Beef Safety Research
Identifies potential risks to beef safety
and develops solutions to maintain a
safe beef supply for consumers
Foreign Marketing
Provides beef market development,
promotion, research, consumer and
industry information in more than
100 countries worldwide
Public Relations
Proactively shares positive beef
messages with consumers,
health professionals and other
food influencers
Channel Marketing
Develops all promotions, training and
other programs to help promote beef
in restaurants and grocery stores
Product Enhancement
Research
Discovers new ways to improve beef
quality, consistency and value, including
research focused on new cuts, taste,
tenderness and carcass value
Nutrition Research
Focuses on beef’s role in human
nutrition as it relates to overall
health and well-being
New Product Development
Works with industry leaders to
develop new beef products, plus
shares beef recipes and cooking tips
Industry Information
Safeguards the image of the beef
industry by responding to, and
correcting, misinformation about beef
and sharing the beef production story
In a comprehensive economic study about the return on investments of checkoff programs funded by the Cattlemen’s Beef Board,
Dr. Harry Kaiser of Cornell University concluded that the return on investments is vastly greater than the cost of the program.
6.4
11.3
15.7
PERCENT LOWER
PERCENT LESS
BILLION POUNDS MORE
BOTTOM LINE
The reduction in foreign demand for
U.S. beef between 2006 and 2013, if
not for the checkoff
The reduction in domestic beef
sales between 2006 and 2013,
if not for checkoff programs
The amount of additional beef sold
domestically between 2006 and
2013 because of checkoff programs
Your investment in the checkoff
results in higher prices, which means
higher net revenue for your operation
Brian Sampson
Nevada
IA
Danny Herrmann
Dodge City
KS
Brittany Howell
La Crosse
KS
Stacy McClintock
Soldier
KS
Larry Oltjen
Robinson
KS
Perry Owens
Minneapolis
KS
Beth Patterson
Yates Center
KS
Julianna Jepson
Franklin
KY
2014
Daniel Smith
Stamping Ground
KY
Beef Board Annual Report
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