2014-15 Canada-China Business Forum Magazine | Page 42

SMALL & MEDIUM-SIZED ENTERPRISES

1. Does your company have prior export
experience to at least one foreign market?

11. Does your company have the ability to establish
a program for protection of IP including
trademark or patent registration, market
monitoring, and enforcement strategy?

2. Does your company have a commitment
to developing opportunities, including top
management support, designation of an internal
China sales manager, sales and technical staff
who are willing to travel to China frequently, and
support staff such as interpreters or translators to
facilitate communication with Chinese buyers?
3. Does your company have sufficient financial
resources to actively support the marketing of
products in China, including translation of product
brochures, participation in trade shows, and
organization of customer informational seminars?
4. Does your company have the ability to host
visits by potential buyers to conclude sales
negotiations, facilitate pre-contractual equipment
inspections, and provide installation training?

12. Does your company have the commitment
to providing domestic and foreign customers
equivalent service quality, which may necessit