2013 June—Digital Supplement - Page 4

f ro m t h e e d i t o r New Vision C onsumers have never had as much power over the choice of products available to them than they have today. Research has shown that consumers want a greater say in what they buy and they have spoken loud and clear in the eyewear industry. Consumers want eyewear that is appealing to wear in both fashion and function. For more than 20 years the team at Transitions Optical has been evolving to meet these demands. This exciting digital supplement features these pieces of eyewear so you can help your clients find the right pair of glasses to meet their health and lifestyle needs. Adaptive eyewear technology has changed radically over the years to not only block out the sun, but to provide wearers with a truly unique visual experience. Not simply designed to protect the eyes, they are designed to make colours brighter and more vibrant and make recreational activities more fun. Adaptive eyewear moves from dark to light quickly and naturally whether going from inside to outside or shade into sunlight. Wearers enjoy a clear view whether they are sitting in their home reading or out on the golf course teeing off. They have also taken driving technology to new levels with their Transitions® Drivewear® sun lenses which lets your clients get behind the wheel confidently in all weather conditions. Transitions Optical has also welcomed a team of ambassadors this year who not only wear Transitions® lenses but truly believe in the brand. We are pleased to share our interview with country and contemporary music sensation Darius Rucker. A longtime Transitions wearer, Rucker shares his experience wearing Transitions in the music business and why it’s important to take care of eye health at a young age. We are also excited to share a behind-the-scenes look at how the technology for the Transitions family of products is created with Research and Development Director John Ligas who has helped lead the way in making Transitions lenses the go-to eyewear for consumers looking to find glasses that accommodate their busy lives. We encourage you to not only use this special issue of Optical Prism to learn about Transitions Optical, but to use the information as a guide to help your patients understand how Transitions lenses can help them see the world as it is meant to be seen. Here’s to living ‘Life Well Lit™’ Sarah McGoldrick Editor smcgoldick@opticalprism.ca 4 O P T I C A L P R I S M D I G I TA L S U P P L E M E N T | F E B 2 0 1 3