1968-Voice Of The Tennessee Walking Horse 1968 June Voice RS | Page 50

SOUTHERN CORPORATION INTRODUCES
NEW ANIMAL FEED SUPPLEMENT
USING CHELATION PROCESS
irilionat Service A>soci;rtc>. Beilviiie. Illinois, points
out some* of the niipoiutni ingredU'tu> hsicti on flu-
label oi 40 10 One Equine Pit-mix io Skip sui!i<
berry. Sales Manager, and V. aitor Eisehc-id.President
of file new corporation -.vliitli lufrodsieediheprotiuel
The introduction of a new animal feed suppliment on
the market is hardly news; however, the development
of a new Equine Premix using a patented process is
news. The newly organized firm. 40/to/One, Incorpor­
ated, is located in Chattanooga, Tennessee,^ and has
offices in Knoxville and Plainfield, Illinois. The prin­
cipals of the new corporation are Walter M. Eischeid,
President; Paul Birthisel, \'ice President: and H. T.
Stansberry, Secretary-Treasurer.
The development of the product, registered as 40/
to/One, is the result of over ten years of research in
the area of animal nutrition. Extensive research ulti­
mately led to the discovery of Chelation, a process
that coats metals or trace minerals with an organic
substance and greatly increases the absorption of
the minerals in an animal's system. The method is
registered as the Miller Process and has patents in
the United States and twelve foreign countries.
The first product to be introduced under the brand
name 40/to/0ne was formulated for horses. Mr. Walter
Eischeid. in discussing the product, pointed out that
eventually the company plans to have formulas pro­
cessed exclusively for all areas of animal and live­
stock use. Mr. Eischeid has been involved in the de­
velopment of this Chelation process since its discovery
and his background in the dairy and cattle business
as well as thoroughbred horses prompted him to set
up 40/to/One, Incorporated.
The specific formula for 40/to/One Equine Premix
was outlined by Nutrition Service Associates, Bell-
ville, Illinois, a nutritional consulting firm headed bv
Mr. P. C. "Cope” Blaeuer and Mr. F. Gordon Reiners.
Mr. Blaeuer, who is highly recognized in the area of
animal nutrition with over thirty years' experience
in the field, personally supervised the formulation of
40/to/One Equine Premix and states that it contains
a superior balance of nutritional factors plus an ex­
clusive vitamin formula. This, plus the fact that the
trace mineral content has been Chelated, makes this
one of the most potent formulas ever introduced.
Speaking of Nutritional Service Associates, Mr. Blaeuer
further added that his firm has been directing experi­
mental research for years and have translated their
findings into improved feeding programs in all areas
of animal nutrition. They have recently set up equip­
ment enabling them to offer least cost ' computer-
bed feed formulas.
The new sales manager for 40/to/One is Mr. H. T.
"Skip ' Stansberry ol Knoxville, Tennessee. Mr. Stans­
berry has several years’ background experience in
the horse business and knows the field well. Before
joining 40/to/One, Incorporated he was district sales
representative for a home products company. He will
maintain sales and distribution offices in Knoxville
for 40/to/One products.
The key man in the eventual marketing of a prod­
uct containing Chelated minerals under the 40/to/One
brand name has been Mr. Paul Birthisel of Plainfield,
Illinois. For several years Mr. Birthisel has been in­
volved in the refinement of the process, making pat­
ent applications and following up on the multitude of
details that must be established to meet Federal
requirements for such a process. In discussing the
40/to/One Equine Premix, Mr. Birthisel stated that
"our next major project is to follow through on grants
to several major universities which want to do exten­
sive research on our formula.”
WARREN COUNTY
HORSEMEN’S ASSN.
3rd ANNUAL
HORSE SHOW
★ JULY 4th ★
COUNTY FAIRGROUNDS
M c M innville , T ennessee
Celebration 3 judge system will be used.
14 CLASSES
$2000 PRIZE MONEY
Plus Ribbons and Trophies. 4 Challenge Trophies
CONTACT
KENNETH CANTRELL
Rt. 7
McMinnville, Tennessee
VOICE SUBSCRIPTION RATES
1 Year......................................
2 Years....................
3 Years...............
$ 6.00
11.00
15.00