1963-Voice Of The Tennessee Walking Horse 1963 June Voice

3 Voice of the Tennessee Walking Horse VOICE A. G reen ...........................................................................Publisher-Editor M rs . B en A. G reen ................................................................................ Secretary B en OFFICE—SHELBY VILLE,. TENN. (This monthly magazine is dedicated to the welfare of the Tennessee Walking Horse breed for show and pleasure.) OUR AIM—To maintain a permanent publi cation that will merit the full support of all who love the Tennessee Walking Horse. Voice of the Tennessee Walking Horse is owned by Ben A. Green and Mrs. Ben A. Green, Shelbyville, Tenn., and its editorial contents can be used for re-publication by any person or firm provided proper credit is given and the magazine is correctly quoted. Voice of the Tennessee Walking Horse is published monthly at 1110 South Brittain St., Shelbyville, Tenn. Send all subscription payments and adver tising payments to Ben A. Green, Shelbyville, Tenn. Subscription Price: $-1 per year: single copy 50 cents. Why We Sponsor A Priceless TV Program Folks familiar with our operation—founded 15 months ago of S500 worth of postage stamps—are doubtless going to wonder how in the world the Voice of the Tennessee Walking Horse can AFFORD TO SPONSOR a costly TV program on Station WTVW (Channel 7) at Evansville, Ind. on July 28 in the afternoon. The answer is simple. This program COSTS US NOTHING. It is NOT FOR SALE. It IS PRICELESS. It is given to us by Station Manager James Ritter and Operations Manager Ulysses Carlini because they like us. Ulysses Carlini has read our book, he has read our Voice since it started, and he talked to us on the telephone during the 1962 Celebration. It was about SO minutes of talking we exchanged then— and we never heard a fellow more enthusiastic about the Tennessee Walking Horse. Months passed and early this year a letter came from Ulysses inviting the Voice to sponsor a 15 to 20-minute Tennessee Walking Horse segment of his televised Horse Show. It’s a second annual affiair for Channel 7 in Evansville. So we have arranged for seven different horses to be ridden that represent to a good degree what a person can expect to see in a Tennessee Walking Horse Show. They are spoken about elsewhere in Lhis issue. It takes horses and riders for any horse show. And they are the principals. We are just spectators. It is hoped that arrangements can be perfected for the Tennessee Walking Horse segment of this show to be telecast throughout the nation on the ABC- TV network a short time before the great Tennessee Walking Horse National Celebration at Shelbyville (Sept. 1-7). Please watch your local schedules and do not miss this nationwide telecast if it takes place. Here again is a priceless thing that may come to all of us in the Tennessee Walking Horse World because of Jim Ritter, station manager, and Ulysses Carlini and Station WTVW of Evansville, Ind. We are especially proud, also, that the 2 and ^-year-old daughter of Mr. and Mrs. Carlini can call by name every one of the 18 Tennessee Walking Horses (17 of them Grand World Champions) pictured in color in our Biography of the Tennessee Walking- Horse. We are prayerfully grateful for everything that furthers Ap preciation of the breed. Michiganders Have Own Pleasure Club For TWH It’s great news to tell the world that the Tennessee Walking Horse Pleasure Club of Michigan met at Paw Paw with Mrs. V. L. Miller hostess and elected the following officers: President, Mrs. Darlene Hasse, Au gusta; vice-president, Ronald Ernbu- ary, Battle Creek; treasurer, Bill White, Battle Creek; recording secre tary, Mrs. George Prifold, Kalamazoo; corresponding secretary, Mrs. J. Wade, 724 Lakeway Avenue, Titus, Mich igan. A standing ovation was given to Mrs. Russell Hayner, retiring presi dent of Kalamazoo (a real fine person who is a special friend of Mary Frances and Lite Voice Editor). She helped or ganize the club two years ago and it ''snow-balled” to success under her leadership, says Mrs. Titus. The TWH Pleasure Horse Club has a Junior Club in its setup—and this junior group is planning its own Jun ior Walking Horse Club. Juveniles in the area are invited to “tune in” on the movement by writing to some of the senior officers. Voice Circulation Information Right now the Voice is going through a circulation revolution. About a good half of our ciculation is based upon subscriptions that came in during our first three months of publi cation. This means many hundreds of renewals were due within the last three months—and some hundreds are not yet paid. It is well that we tell every one now just how our circulation policy will work. We plan to place a label in each copy of this issue going to a subscriber whose subscription has expired. The renewal must be re ceived promptly or the name must be dropped. Here is the “why” of that. There is a national publication used by advertising agencies in choosing most of their magazines for advertis ing purposes. It is a rule of that maga zine—and its organization—that sub scriptions that have lapsed by three months cannot properly count as sworn paid circulation. The Voice will qualify as soon as possible for listing in this advertising magazine—and the Voice will present its sworn circulation figure as of Octo ber 15 on Lhis year and each year thereafter. In an issue of the advertising maga zine dated in 1958, we saw listings of several horse magazines—but not very many. On the basis of what we saw, we feel convinced the Voice right now reaches far more Tennessee Walking Horse people than does any other mag azine of our type—and I also believe we reach more Walking Horse people than do all of the magazines of our type put together. A sworn paid circulation figure is precious—if it stands the test when the circulation list is checked. That means subscriptions are paid for—-with only the 3-month allowance. So you see. Dear Friends, why the Voice is deter mined to get its house in order. Please help us. Knorv Owen E. Andrews? We have received a letter front Owen E. Andrews, Salt Lake City, that gives no address. He has a Walking Horse and wants some advice. We ad vise him to get the Joe Webb Training Book, by writing to Trainer Joe Webb, Searcy, Ark. and enclosing S8 in payment.

1963-Voice Of The Tennessee Walking Horse 1963 June Voice | Page 5