12 Step Approach to Sponsorships | Page 9

12 Step Approach to Sponsorships

Introduction
Thank you for purchasing this ebook designed to help you learn how to get
sponsorship funding for your programs, events and activities. I realize
there are many other resources out there competing for your attention, and
appreci-ate you entrusting me to help you reach your goals.
After spending nearly 20 years in leadership roles at Fortune 100 companies
with responsibilities for implementing multi-million dollar marketing
cam-paigns where I rejected and approved sponsorship proposals for every
imag-inable type of program from kids school events to multi-city music
tours and beyond, I decided to develop a workshop to “crack the code” on
what actually works when it comes to getting programs sponsored.
The inspiration behind writing this ebook was to educate people as well as
save them valuable time, energy and frustration in getting companies and organizations to sponsor their programs, events and activities. In this ebook, I
share with you inside information to “crack the code” so that you can achieve
the same results as many who have learned and applied these tips from
my workshops.
In this ebook, you’ll learn a 12 Step process for winning sponsorships including how to 1) identify the best companies to target for your program;
2) develop and deliver a compelling proposal; 3) to negotiate to get to the
“yes”; 4) capture and present the right measurements; and 5) maintain good
and effective relationships for future sponsorship opportunities.

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