12 Step Approach to Sponsorships | Page 42

12 Step Approach to Sponsorships

12 Step Quick Reference Card
A 12-Step Approach to Sponsorship
Step 1: Brand Image - Credibility/Value/Equity
Step 2: Research Partnerships
Step 3: Establish Budget
Step 4: Define Measurement/Metrics
Step 5: Draft Proposal
Step 6: Distribute/Present Your Proposal
Step 7: Negotiating Terms
Step 8: Reach Agreements
Step 9: Manage Relationship
Step 10: Marketing Your Event
Step 11: Keep Commitments
Step 12: Reporting Results

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