12 Step Approach to Sponsorships | Page 41

12 Step Approach to Sponsorships

Proposal Worksheet
EXEUCTIVE SUMMARY
Who are you/what is your organization:
What do you do/type of organization:
What type of event or activity are you doing:
Why are you doing it?
WHY SHOULD A COMPANY SPONSOR YOUR PROGRAM
What’s in it for the sponsor:
How does your program help sponsor achieve objectives: What’s in it
for you:
Are you a non-profit or is a non profit benefiting:
WHAT IS THE AUDIENCE BREAKDOWN/DEMOGRAPHICS
Women:
Men:
Ethnicity:
Education:
Employment:
Income:
Other:
WHAT ARE YOU PLANNING FOR THE PROGRAM

Children:

Sampling:
Workshops:
Seminars:
Fashion
Awards:
Contests:
Show:
Other:
HOW MUCH WILL IT COST THE COMPANY
Design sponsor packages, i.e., platinum, gold, silver, bronze
WHAT DOES THE COMPANY GET
List entitlements, i.e., access to mailing lists, tickets, signage, advertising, etc.
HOW WILL YOU MARKET
List how you will spread the work about your program, social media, website, tv, radio
HOW WILL SUCCESS BE MEASURES
List what a successful program would look like, $$ raised for charity, attendance, leads,
etc.
WHO IS THE CONTACT PERSON
List who the company should contact regarding the proposal

©2016 Austin Group Consulting.llc

17