12 Step Approach to Sponsorships | Page 40

Cold Contact Cover Letter Template
12 Step Approach to Sponsorships

Cold Contact Cover Letter Template

[ Date ]
[ Name ] [ Title ] [ Company ] [ Address ] [ City , State Zip Code ]
Dear [ NAME ]:
I am writing to offer [ PROSPECT COMPANY ] sponsorship opportunities with [ YOUR PROGRAM ] [ YOUR CITY ].
[ YOUR PROGRAM ] is [ BRIEF DESCRIPTION OF ORGANIZATION ]. [ YOUR PROGRAM ] brings together [#] of [ TYPE OR TARGET AUDIENCE ] for [ BRIEF COMMENT ON WHAT TO EXPECT AT EVENT ]. Sponsorship of the event offers opportunities to promote your brand , access a coveted demographic , offer product samplings , build on your positive community image , and provide unique customized opportunities .
[ YOUR PROGRAM ] will be held on [ date of event ], at [ name of venue ] in [ YOUR city ]. Since [ INAUGURAL YEAR ], our event has raised [$ XXX , XXX ] to support [ CAUSE – IF APPLICABLE ]. With the support of our sponsors , we are able to [ ADD BENEFITS IF PROCEEDS ARE SUPPORTING A CAUSE ]. [ NOTE IF NO PREVIOUS INFO , INDICATE WHAT YOU HOPE TO DO ]
I have attached a one-page summary of our event . We hope that you will join us in [ INSERT CAUSE ], and take advantage of the excellent opportunities offered through [ YOUR PROGRAM \. I will follow up with you on [ DATE ]. If you have any questions before then , please don ’ t hesitate to contact me .
Sincerely ,
[ Your Name ] [ Title on Committee ] [ Your detailed contact information ]
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