12 Step Approach to Sponsorships | Page 37

12 Step Approach to Sponsorships

Wrap Up
Among the many benefits of successfully acquiring sponsorships for your
programs, events or activities, they can also help to: enhance your brand;
raise awareness of the types of programs and activities you’re involved with;
provide companies with opportunities to get to niche or specialty markets
that you may have access to; generate revenue for your programs, etc.
Be diligent with your brand and its image. Companies you approach for
sponsorship are more likely to consider aligning with your brand, if your
brand’s values align, compliment or support their organizational mission
and vision. Ensure that your brand image is what you want it to be and
an image potential sponsors would want to align with.
As indicated, companies receive many proposals and request for sponsorship of various types of activities. Taking the time to: 1) do your research
so that you prepare a proposal with a clear understanding of your budget,
success measures and how you will market; 2) confidently negotiate terms to
get to agreement; 3) honor commitments; and 4) communicate results will
help your request stand out among most in its thoroughness and attention to
detail that the sponsor doesn’t have to try to figure out. Thank you again
for purchasing this ebook. Following the 12-steps listed here will equip
you with the necessary tools to acquire sponsorships and maintain good
relationships with your sponsors.

“One important key to success is self-confidence.
An important key to self-confidence is preparation.”
- Arthur Ashe

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