12 Step Approach to Sponsorships | Page 36

12 Step Approach to Sponsorships Step Twelve: Results / Reporting Following your program, deliver your wrap up report on what went well, opportunities for improvement (if applicable) , number of attendees, list, etc.: • Deliver a wrap up report or final count data to your sponsor in a timely manner following the program • Provide details and information on mailing lists, number of leads, impressions, attendees, etc. outlined in your agreement. • Request a copy of their final assessment of your program • Be aware of what sponsors think of your program. • Know the value your sponsor places on helping them to achieve their objectives • Get your sponsor's opinion or assessment of your program. • NOTE: This insight can be quite valuable in promoting your program to request future support and to acquire new sponsors. ©2016 Austin Group Consulting.llc 13