12 Step Approach to Sponsorships | Page 36
12 Step Approach to Sponsorships
Step Twelve: Results / Reporting
Following your program, deliver your wrap up report on what went well,
opportunities for improvement (if applicable) , number of attendees, list, etc.:
•
Deliver a wrap up report or final count data to your sponsor in a timely
manner following the program
•
Provide details and information on mailing lists, number of leads, impressions, attendees, etc. outlined in your agreement.
•
Request a copy of their final assessment of your program
•
Be aware of what sponsors think of your program.
•
Know the value your sponsor places on helping them to achieve
their objectives
•
Get your sponsor's opinion or assessment of your program.
•
NOTE: This insight can be quite valuable in promoting your program
to request future support and to acquire new sponsors.
©2016 Austin Group Consulting.llc
13