12 Step Approach to Sponsorships | Page 15

12 Step Approach to Sponsorships

Step Two: Research
It is important to research and understand the companies you will
approach for sponsorship consideration. The more you know about the
company, and their view on sponsoring programs, the better your
chances are to secure support.
•

Use the Internet or other resources to research potential
companies and partnerships that match your group or
organizations brand image, values, and interests.

•

Consider businesses you use often, i.e., Service shops, dealerships,
gas companies, insurance companies, hotels

•

Research companies with products targeting specific groups like,
women, men, athletic, youth, children, adult, etc.

•

Inquire about each company’s process and timing for accepting,
re-viewing, and awarding proposals, i.e., are budgets set annually,
quarterly, monthly; does the company review proposals annually
or during fiscal budgeting cycle

•

Start and maintain a database of all companies researched.
Include notes indicating why they are a good prospect and/or why
they are not a good prospect at the time. This helps to qualify the
prospects you will approach.

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