Summary: The vegan and vegetarian population in the US has spiked in the last 10 years. People have changed their diet because of various reasons; after watching an educational video and supporting ethical treatment of animals. 45% of vegetarians have turned into vegans. The growth of this population is expected to increase because vegetarianism and veganism has proven to be a smart way to live.
Effect: The increasing of the vegan population in the US will cause supermarkets to increase their supply of organic foods. This shift is due to change in producer's expectations. As numbers start to increase more people would be willing to buy more organic food that would result in an increase of sales for the supermarket.
16 Million People in the US are now vegan or vegetarian!
By Nadine Watters