Fashion Buying and Brand Management 2018 Lookbook 2018

Welcome to the first graduating cohort of BA (Hons) Fashion
Buying and Brand Management.
Students learn the mindsets and skillsets required for trend
forecasting, product development, concept development,
colour management and colour discrimination, fabric selection,
range planning, garment technology, brand psychology, 360
degree brand management, marketing, visual merchandising
and sustainability in relation to all of the above areas. CAD
sessions are embedded throughout the course, resulting in high
standards of presentation and fully rounded graduates ready
for the industry.
Targeted careers include Fashion Forecasting, Fashion Buying,
Product Development, Merchandising, Visual Merchandising,
Ethical Fashion Management, Brand Management, Fashion
Marketing and PR, and a range of transferable skills ensure
that students can move seamlessly to other sectors of the
creative industries.
Students graduating from this course have the opportunity
to gain an additional internationally recognised qualification
as Associate of the Textile Institute (ATI).
Our Fashion Buying and Brand Management students complete
a fully accredited ten-week placement in their second year.
Recent placements include Alexander McQueen, Mulberry,
Harvey Nichols, Christopher Raeburn, Timothy Everest, Reiss,
Ted Baker, Max Mara, John Lewis, Kurt Geiger, House of Fraser,
Lipsy and Skinnydip. Another highlight for this cohort to add
to their wealth of experience is a visit to MAS Holdings in Sri
Lanka to study sustainable manufacturing.
Follow us on instagram: fashionbuying_ravensbourne
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