American Motorcycle Dealer AMD 215 June 2017

™ R OU NOW IN 2 Y 5 EA t R h T H E # 1 B U S I N E S S M A G A Z I N E F O R T H E A M E R I C A N V- T W I N A N D C U S T O M M O T O R C Y C L E PA R T S I N D U S T RY Harley and Indian to exhibit at AIMExpo, Columbus, Ohio in September n what may prove to be an “industry critical mass” development for AIMExpo Presented by Nationwide, following its move (for 2017) to the Midwest from Orlando, Florida, both Indian Motorcycle (and the Slingshot reverse-trike) and Harley-Davidson are to exhibit as the 5th annual show heads towards being a sell-out in exhibitor terms. “At this time, some 75 percent of the available floorspace is contracted,” Senior Vice President, MIC Events, organizers of AIMExpo Mike Webster told AMD Magazine when we spoke with him in May. “Some 41% of powersports dealers and 50% of the US population reside within 500 miles of AIMExpo Presented by Nationwide’s new location in the city of Columbus. This central location and ease of access offers all attendees the opportunity to engage with the greater powersports industry like never before.” From a manufacturer’s point of view the timing is perfect as it offers an opportunity for new model year I launches to be shown to a consumer audience soon after the ranges have been introduced to dealers. AIMExpo is trade only for its first two days, September 21/22, followed by two public/consumer days at the weekend, September 23/24; a schedule that provides the North American powersports industry with a similar expo formula to the one that has been commonplace at world leading motorcycle industry shows such as INTERMOT (Cologne, Germany) and EICMA (Milan, Italy). Polaris already announced its intention for its Indian and Slingshot Motorcycle Division to participate in May, with their Motorcycle Division President Steve Menneto commenting that “AIMExpo provides both Indian and Slingshot with the ideal platform to reach and engage with the North American market and to showcase each brand’s new model year line-ups.” He went on to say that “additionally, the city of Columbus is strategically situated within the sweet spot of our consumer base, as well as our dealer network, making it an ideal location to showcase our products to key constituencies.” However, no formal announcement had yet been made by either AIMExpo or Harley-Davidson themselves about formal “Motor Factory” corporate participation as this edition of AMD went to press, but their plan to do so had been published on the show floorplan on the event’s website - Columbus based longest continually operated American Harley-Davidson dealership AD Farrow (these days a three store Greater Columbus area Group) had already signalled its intention to support AIMExpo almost as soon as the move to their home city had Continues on page 8 >>> Sjors and Rolf van Der Heide's revolutionary Aprilia V4 engined superbike; in AMD World Championship terms it doesn't come much more 'Freestyle' than this - pages 32 - 34 RMOT TE JUNE 2017 ISSUE #215 FREE WITH THIS ISSUE WORLD’S FASTEST MOTORCYCLE BOUND FOR BOLIVIA INDUSTRY EXTRA